These Terms of Service (“Terms”) govern your access to and use of the website located at becomeher.today, together with any related pages, products, features, content, tools, quizzes, AI-generated outputs, image analysis features, downloadable materials, waitlists, emails, and related services (collectively, the “Services”).
BecomeHer is a brand and service operated by Upgrade Technology DOO, with address at Ljube Danilovica 27, Beograd (“BecomeHer,” “we,” “us,” or “our”).
By accessing or using the Services, creating or submitting quiz responses, uploading photos or other content, purchasing any digital product, joining a waitlist, or clicking any button indicating acceptance, you agree to be bound by these Terms, our Privacy Policy, and our Refund Policy. If you do not agree, do not use the Services.
You must be at least 18 years old to use the Services, upload any image, submit personal information, join any waitlist, or purchase any paid product.
By using the Services, you represent and warrant that:
We do not knowingly permit minors to use the Services.
BecomeHer provides AI-powered beauty, style, wardrobe, image, and presence feedback, together with digital informational products, including personalized PDF materials and related outputs.
The Services are intended for informational, educational, and entertainment purposes only.
The Services do not provide:
The Services are intentionally direct. Feedback may be blunt, uncomfortable, critical, provocative, or emotionally difficult to read. You acknowledge that the purpose of the Service is to provide candid style and appearance feedback, not to insult, harass, defame, or humiliate you.
You understand and agree that:
We may change, refine, limit, or discontinue any AI functionality at any time.
We make no promise that use of the Services will improve your appearance, wardrobe, confidence, social outcomes, dating life, personal brand, opportunities, online presence, or any other result.
Any examples, testimonials, sample results, score improvements, “before/after” narratives, or estimated timelines shown anywhere in the Services are illustrative only unless expressly stated otherwise.
You may use certain parts of the Services without creating a traditional account. You are solely responsible for:
We are not responsible if you enter the wrong email address or if your own email provider filters or blocks delivery.
“User Content” means any information, quiz responses, images, photos, screenshots, text, feedback, messages, submissions, or other content you provide through the Services.
You retain ownership of your User Content. However, you grant us a limited, non-exclusive, worldwide, royalty-free license to host, process, transmit, reproduce, analyze, format, display internally, and use your User Content solely as necessary to provide, secure, maintain, improve, and administer the Services and related business operations.
You represent and warrant that:
The Service is intended for users to upload their own photos or content they are legally authorized to submit.
We do not independently verify whether uploaded images depict you or another person. You are solely responsible for the legality of any uploaded image or content.
By uploading any image, you represent and warrant that:
We reserve the right to reject, block, remove, or refuse to process any image or content at our discretion.
You may not:
BecomeHer may offer paid digital products, including personalized reports and PDF guides.
All such products are:
You understand that delivery may occur immediately or shortly after purchase by email, browser display, attachment, link, or similar electronic means.
You agree to pay all charges, fees, and taxes displayed at checkout.
If payment processing is handled by a third-party processor, that processor’s terms and policies may also apply. We do not accept liability for errors caused by third-party payment providers, banks, card issuers, or network processors.
We reserve the right to refuse, limit, cancel, or reverse any order where we reasonably suspect fraud, abuse, unauthorized activity, policy evasion, or excessive dispute activity.
Your purchase is subject to our Refund Policy.
To the maximum extent permitted by law, digital products sold through the Services are final sale once delivered, accessed, downloaded, emailed, generated, or otherwise made available.
Except where required by applicable law or expressly stated in our Refund Policy, you are not entitled to a refund because:
Where required by applicable law, including in certain digital-content transactions in the EU, EEA, or UK, by completing a purchase you expressly request immediate performance and delivery of the digital product.
Where the checkout flow includes a specific acknowledgment, you also acknowledge that once digital delivery or performance begins, you may lose any otherwise applicable cancellation or withdrawal right to the extent permitted by law.
Before initiating a chargeback or payment dispute, you agree to contact us at support@becomeher.today and give us a reasonable opportunity to resolve the issue.
If a chargeback or dispute is initiated, we may contest it using relevant records, including:
We may suspend or refuse future purchases or access in cases of abusive, fraudulent, or bad-faith chargeback activity.
The Services, including all software, site content, design, branding, names, logos, text, prompts, workflows, report structures, templates, and paid digital materials, are owned by BecomeHer, Upgrade Technology DOO, or their licensors, and are protected by intellectual property laws.
Subject to your compliance with these Terms and payment of applicable fees, we grant you a limited, revocable, non-exclusive, non-transferable license to use any purchased digital product for your own personal, non-commercial use.
You may not:
You may share limited excerpts such as your score, a screenshot of your score, or short portions of your result on social media for personal, non-commercial purposes, provided you do not share the full paid PDF or materially reproduce the full personalized report.
If you voluntarily post about BecomeHer, tag us, send us feedback, or submit a testimonial, review, screenshot, or message, you grant us a non-exclusive, worldwide, royalty-free license to reproduce, display, repost, adapt for formatting, and use that content for marketing, promotional, testimonial, and business purposes, unless you clearly state otherwise in writing at the time of submission.
We may anonymize or edit for length, formatting, grammar, or clarity, provided the substantive meaning is not materially changed.
Your use of the Services is also governed by our Privacy Policy, which explains how we collect, use, process, store, and share personal data, including quiz data, optional photos, purchase information, waitlist information, and email-related marketing practices.
By providing your email address, you agree that we may send:
You may unsubscribe from marketing emails using the unsubscribe mechanism included in those emails. Transactional and service-related communications may still be sent where necessary to complete or administer the Services.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, THE SERVICES ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS.
WE DISCLAIM ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, ACCURACY, RELIABILITY, AVAILABILITY, OR THAT THE SERVICES WILL BE ERROR-FREE, SECURE, OR UNINTERRUPTED.
WE DO NOT WARRANT THAT ANY OUTPUT, REPORT, EMAIL, SCORE, OR DIGITAL PRODUCT WILL MEET YOUR EXPECTATIONS OR PRODUCE ANY PARTICULAR RESULT.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, BECOMEHER, UPGRADE TECHNOLOGY DOO, AND THEIR OWNERS, DIRECTORS, OFFICERS, EMPLOYEES, CONTRACTORS, AFFILIATES, LICENSORS, AND SERVICE PROVIDERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OPPORTUNITY, OR EMOTIONAL DISTRESS ARISING OUT OF OR RELATING TO THE SERVICES.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL AGGREGATE LIABILITY FOR ANY CLAIM ARISING OUT OF OR RELATING TO THE SERVICES OR ANY PURCHASE SHALL NOT EXCEED THE GREATER OF:
Nothing in these Terms excludes liability that cannot be excluded under applicable law.
You agree to defend, indemnify, and hold harmless BecomeHer, Upgrade Technology DOO, and their affiliates, personnel, contractors, licensors, and service providers from and against any claims, damages, liabilities, losses, costs, and expenses, including reasonable attorneys’ fees, arising out of or related to:
We may suspend, restrict, or terminate your access to the Services at any time, with or without notice, if we reasonably believe that:
Termination does not affect any rights or obligations that accrued before termination.
These Terms are governed by the laws of the State of Delaware, USA, without regard to conflict-of-laws rules, except to the extent mandatory consumer protection laws in your place of residence require otherwise.
Please read this section carefully. It affects your legal rights.
To the maximum extent permitted by law, any dispute, claim, or controversy arising out of or relating to these Terms, the Services, any purchase, any refund request, or any interaction with BecomeHer shall be resolved by final and binding individual arbitration, rather than in court, except that either party may bring an individual claim in small claims court if it qualifies.
You and BecomeHer agree that:
The arbitration shall be administered by a reputable arbitration provider selected by BecomeHer, under rules reasonably applicable to consumer or commercial online disputes, as applicable.
If a court determines that this arbitration section is unenforceable as to a particular claim or request for relief, then that claim or request shall be severed and litigated in the courts specified below, and the rest of this section shall remain in effect to the fullest extent permitted by law.
If a dispute is found not subject to arbitration, then exclusive jurisdiction and venue shall lie in the state or federal courts located in Delaware, and you consent to personal jurisdiction there, except where mandatory law provides otherwise.
We may make the Services available internationally, but we do not represent that the Services are lawful or appropriate in every jurisdiction.
You are responsible for compliance with local laws applicable to your use of the Services. If mandatory local consumer, privacy, digital-content, or marketing laws grant you rights that cannot be waived, those laws will control to that limited extent.
We may update these Terms from time to time. The updated version becomes effective when posted on the website or otherwise made available to you, unless stated otherwise.
Your continued use of the Services after updated Terms become effective constitutes acceptance of the revised Terms.
If any provision of these Terms is held unlawful, invalid, or unenforceable, that provision shall be enforced to the maximum extent permissible, and the remaining provisions shall remain in full force and effect.
These Terms, together with the Privacy Policy and Refund Policy, constitute the entire agreement between you and BecomeHer regarding the Services and supersede prior or contemporaneous understandings relating to the same subject matter.
BecomeHer
Operated by Upgrade Technology DOO
Ljube Danilovica 27, Beograd
Email: support@becomeher.today