This Privacy Policy explains how BecomeHer, a brand and service operated by Upgrade Technology DOO, with address at Ljube Danilovica 27, Beograd (“BecomeHer,” “we,” “us,” or “our”), collects, uses, stores, shares, and otherwise processes personal data when you access or use becomeher.today and any related products, features, quizzes, AI analysis, waitlists, emails, and digital content (collectively, the “Services”).
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
This Privacy Policy applies to personal data we collect through:
BecomeHer is a brand and service operated by:
Upgrade Technology DOO
Ljube Danilovica 27, Beograd
Email: support@becomeher.today
For the purposes of applicable data protection laws, BecomeHer / Upgrade Technology DOO is the controller of the personal data described in this Privacy Policy unless stated otherwise.
The Services are intended only for individuals who are 18 years of age or older.
We do not knowingly collect personal data from minors. If we learn that personal data has been submitted by a person under 18, we may delete that information and restrict access to the Services.
Depending on how you interact with the Services, we may collect the following categories of personal data.
We may collect:
We may collect or generate:
We may automatically collect certain technical information, such as:
If you provide your email to receive results, free content, updates, reminders, offers, or waitlist communications, we may store your email and related segmentation or campaign information in email marketing tools, including Mailchimp, for follow-up communications and audience management.
We do not intentionally request:
We also do not require your legal name for ordinary use of the Services unless needed for support, compliance, billing, or dispute resolution.
We may use personal data for the following purposes:
Where data protection law requires us to identify a legal basis for processing, we may rely on one or more of the following:
If we rely on consent, you may withdraw it where applicable, but this does not affect processing already carried out lawfully before withdrawal.
You may choose to upload photos or screenshots as part of the assessment experience. This may include face photos, wardrobe images, and social/profile screenshots.
We process uploaded images to provide AI-based style, appearance, and presentation analysis.
By uploading any image, you confirm that:
We do not use the Services for facial recognition, identity verification, or biometric identification.
If you provide your email address through the free quiz flow, results flow, waitlist, or purchase flow, we may use it to:
Where required by applicable law, we will rely on consent or another valid legal basis before sending marketing emails.
You can unsubscribe from marketing emails at any time using the unsubscribe link in the email or by contacting us at support@becomeher.today.
Even if you unsubscribe from marketing emails, we may still send transactional or service-related communications where necessary.
We may use cookies, local storage, pixels, tags, scripts, and similar technologies to:
If we use non-essential cookies or similar technologies in jurisdictions where consent is required, we may present a consent mechanism before those technologies are activated.
We may share personal data with service providers, contractors, subprocessors, and partners that help us operate the Services.
Based on the current and planned stack, this may include:
We may also disclose personal data:
We do not sell personal data for cash consideration in the ordinary sense of the word “sell.”
Because our providers may process data in different countries, including the United States and other jurisdictions, your personal data may be transferred to and processed outside your home country.
Where required by applicable law, we will take steps intended to provide appropriate safeguards for such transfers.
We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:
We may retain:
We use reasonable technical and organizational measures intended to protect personal data from unauthorized access, loss, misuse, alteration, or disclosure.
These measures may include:
However, no system is completely secure, and we cannot guarantee absolute security.
Depending on where you live, you may have rights to:
To exercise any privacy rights, contact us at support@becomeher.today.
We may need to verify your identity before acting on a request. We may also retain certain information where necessary for legal compliance, fraud prevention, recordkeeping, transaction completion, or defense of claims.
The Services may contain links to, integrations with, or functionality provided by third parties. We are not responsible for the privacy practices of third-party websites, apps, or services, except to the extent required by law.
Your use of third-party services may also be subject to their own terms and privacy notices.
The Services are not directed to children and are intended only for adults aged 18 and over.
If you believe a minor has provided personal data through the Services, please contact us at support@becomeher.today, and we may take steps to delete the data.
We may update this Privacy Policy from time to time. The updated version will become effective when posted on the website or otherwise made available to you, unless stated otherwise.
Your continued use of the Services after the effective date of an updated Privacy Policy constitutes acknowledgment of the updated Policy.
BecomeHer
Operated by Upgrade Technology DOO
Ljube Danilovica 27, Beograd
Email: support@becomeher.today